since 1976
since 1976
PROTON continued another record sales in August 2018 for the third consecutive month. Sales grew by 18.5% over July, making August the strongest sales month for Proton cars over the last 36 months. In total, 9,501 cars were sold marking not only a new record for the year, but also the highest sales volume since July 2015.
Saga and Persona continue to dominate overall sales volume, a third consecutive month of growth in market share is projected. An estimated 15.4% share of Total Industry Volume (TIV) is expected for August though actual percentages will only be confirmed after the official numbers are published by the Malaysian Automotive Association (MAA).
For the first seven months this year, the evergreen Proton Saga and Persona remained popular with car buyers as they continued to lead sales for the company. The Saga put in a sparkling performance and broke through the 4,000 unit barrier with 4,174 registrations. The Proton Persona meanwhile just missed out on breaching the 3,000 unit with 2,957 registrations for August. Other models performed strongly as well, fuelled by buyers looking for new cars before the end of the month.
PROTON to absorb SST for all models in September ensuring buyers can still benefit from the tax-free price.
“While PROTON acknowledges that SST will affect car prices, the Company will absorb the SST for all our models to give buyers additional time to make a purchase. This will benefit them during this transitional period and help PROTON maintain the sales momentum it has recently built.
“On top of absorbing SST for all models in September, PROTON will also be celebrating Merdeka Day and Malaysia Day this month by offering generous deals on selected modes. Discounts ranging from RM500 – RM1,000 will be offered for the Saga, Iriz and Persona while the recently launched Proton Ertiga Xtra, featuring new seat covers and a new touchscreen head unit, will be offered with RM2,000 off the list price” said Abdul Rashid.
PROTON has also consistently reiterated its plan to upgrade its network of outlets and dealerships with the addition of more 3S and 4S facilities. As of 20 August, 96 development plans for 3S and 4S outlets (new and renovated outlets) have been approved. The targeted figure is 109 approvals by October this year.
The Prime Minister of Malaysia, Tun Dr Mahathir Mohamed, departed for a working visit to China from 17 to 21 August which included visiting Geely Auto in Hangzhou on 18 August. The Chairman of Zhejiang Geely Holding Group, Li Shufu, hosted the event, allowing the Malaysian premier and PROTON senior management to meet with staff working there.
Tun Dr Mahathir also witnessed the signing of a Heads of Agreement (HOA) document between Geely Auto and PROTON to initiate studies focusing on the opportunity to manufacture and sell Proton cars in China. The move will grant PROTON access to the largest car market in the world.
